Adage Events

Adage Events were proud to have managed on behalf of Retail Birmingham this years celebration of the cities best Independents stores.

The Historic Great Western Arcade Birmingham was the backdrop for the evening. With attention to detail and grandeur the center piece was the dramatic 40 meter black runway surrounded by elegant silver orchestra seating interspersed by dramatic floral displays from Petals of Piccadilly and Margaret Tregoning. To complete the look the atrium of the arcade had been colour washed with purple lighting for the evening which all created a truly fantastic setting for the show.

Over 200 specially invited guests were treated to the red carpet treatment on entrance, with delicious nibbles courtesy of Mr Simms Olde Sweet Shop, and champagne from Harvey Nichols.

ITV Central presenter Lucy Kite was the glamorous host for the evening as guests took their seats to the sound of a string quartet and choir from the aclaimed Birmingham Conservatoire. After a speech by Independent retailer Helen Hulston, the Independents Champion for Retail Birmingham, the fashion spectacle began.

Unique fashion retailer Disorder opened the show with an edgy collection of their signature fashion style, which has been championed by retail expert Mary Portas and Vogue Magazine.

Guest enjoyed an enviable display of independent retailer talent with collections from fashion stores including Uber, located in the Burlington Arcade, Bullring-based Sonique and top retailer Metsuki. All of the models gorgeous footwear was provided by Sims Footwear and Silk Step.

Independent fashion store Briena, which has been based at Great Western Arcade for over thirty years, joined its fellow arcade retailer Eve, to display their stunning collections.

The models were all styled by Benjamin Ryan hairdressers based at the Great Western Arcade with their beautiful make-up done by Bobbi Brown at House of Fraser.

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