Adage Events were very pleased to be organising the biggestFashion Event in Birmingham for 2010.
The very first Style Birmingham Live 2010.
Between 24th – 26th September Fashionistas flocked in their thousands to the Town Hall to see the stunning Catwalk Show which was the Focal Point of Style Birmingham Live.
Hosted by Uber-Stylish presenter George Lamb. The Fashion Show took 7,000 visitors on a journey of Autumn/Winter fashion from over 30 of the City’s best stores and brands:
COS, Disorder, DKNY Jeans, Dune, French Connection, Gieves and Hawkes, G-Star, Harvey Nichols, Hawes and Curtis, Hobbs, House of Fraser, Hugo Boss, Jack Jones, Jaeger, Jesire, Jigsaw, Karen Millen, Kurt Geiger, L.K.Bennett, Lipsy, Mango, Marks and Spencer, Metsuki, Monsoon, Next, Oasis, Office, Piccadilly Opticians, Radley, Reiss, Ted Baker, Vero Moda, Warehouse.
22 gorgeous Adage models strutted their stuff down the catwalk to showcase this season’s hottest looks.
The show was kickstarted with a series of Fashion Video Mood Boards also created and styled by Adage Events Creative Team.
It finally seems as though spring has sprung, and what better way to celebrate than a few glasses of bubbly with friends.To welcome the summer sun, Harvey Nichols and Radisson BLU teamed up to host a special Spring Drinks Reception.
Kevin Breese, General Manager of Harvey Nichols and Kathrine Ohm Thomas, Manager of Radisson BLU Birmingham, welcomed some of the city’s movers and shakers to celebrate. Adage Events were privaliged to manage the guest list with our their RSVP and Host services on behalf of them both. Here are some pics of the fantastic evening held at Filini Restaurant at the hotel.
Wolves players found themselves in a dressing room with a difference on Wednesday 7th April as they strutted their stuff at the club’s first ever fashion show in aid of the Everyman Cancer Charity.
Ten players took to the catwalk in the Hayward Suite to model the latest designs from exclusive Birmingham store Harvey Nichols with the rest of the squad on hand to show their support. Over 200 guests packed into the Hayward suite to enjoy the show, sponsored by Altodigital, which was hosted by Jacqui Oatley from BBC Five Live and also featured top models from Adage Models, and the event managed by Adage Events.
The players mingled with guests both before the event and afterwards at an exclusive after – show party, while a silent auction was also held to boost the funds which will be sent to the charity
Matt Jarvis was among those players who put themselves forward to run the gauntlet from their team mates! ‘Its for charity so we all agreed to do it,’ said the winger. I’m sure we’re going to run the gauntlet from the rest of the lads after this and I had the short straw by going out first. There will be a lot of banter but it was all good fun and for a very good cause’.
Wolves head of commercial Paul Lakin revealed the players strutting their stuff on the catwalk unwittingly received some positivefeedback from amongst the audience. ‘Several guests who are more into fashion than the football asked me which of the male models were the footballers. So that clearly suggests they were impressed with their performance! . It was a different type of event to the others we have put on this year, but one with a good strong charity element, which was supported equally as well by Harvey Nichols, for which we are extremely grateful. It proved a very successful evening, so much so that we are now planning to make it an annual event from now on.’
’The best show I’ve ever seen. Brilliant! Can’t wait until next year.’ – just one of the comments on this years Style In The City catwalk show
Adage Events were employed for the full production, styling, choreographing and management of the Catwalk show the pinnacle of this years Sunday Times Style In The City
Over 10,000 people attended the 19 shows of the Style In The City 2009 catwalk show within the fashion theatre housed within the Mailbox Birmingham. The first night managed by Adage Events guest list service was reserved for over 500 guests, press and VIPs. Undoubtedly the largest fashion show ever seen in the city centre and showcased Autumn Winter product from over 20 retailers including Bullring, Selfridges, House of Fraser, M & S, Independents and Harvey Nichols. The catwalk show was designed, choreographed, and styled by Adage Events
On July 8th 2009 Retail Birmingham held a special fashion event, A celebration of Independents, to showcase some of the city’s best independent stores.
The event was held at the Radisson SAS hotel, in association with Harvey Nichols and organised by Adage Events, and featured Disorder, Hustle & Flow, Mr Frederick’s and Helen Hulston Jewellery
The Mix Fashion and Art Event was held on Thursday 7th May at the Mailbox
This season there was only one place for the city’s fashionistas to be seen – and that was the front row of the most stylish fashion show in Birmingham
To celebrate the re-launch of the ArtLounge and show off the fantastic designer fashions available at the Mailbox, Adage Events organised a series of runway shows.
Guests were treated to an exclusive preview of the fashion show featuring designer offerings from the likes of Harvey Nichols,Gieves & Hawkes, Armani & Hugo Boss
The launch of Fazeley Studios situated on Fazeley Street within the creative quarter of Birmingham, took place on 27th February 2009.
Adage Events produced a number of fashion shows to commemorate the launch during the VIP evening that members of the press and creative industry attended
Its the event that all the Midlands WAGS wait for with baited breath – the Harvey Nichols fashion show
The Mailbox’s department store hosted its spring/summer catwalk extravaganza with a wonderful array of brights and bolds, barely – there nudes, monochrome work-wear, tailored shorts and the old favourite of nautical flair. Following the show guests were treated to entertainment by a live band together with being mystified by a magician
The prestigious Moet bar located on the 3rd floor of top designer store Selfridges Birmingham was the luxurious setting for 150 specially invited Barclaycard employees to witness the latest Autumn Winter trends.
Trends were styled from all the latest designers by Adage Events and models provided by sister company Adage Models. www.adagemodels.net
Annually Retail Birmingham’s popular Style Awards promotes the city’s style themes and in Autumn 2008 Adage Events assisted Retail Birmingham in their quest for Birmingham’s Most Stylish people.
With a dedicated web site for voting using Flickr, 1000’s entered the 2008 Style Search Awards.
10 of the shortlisted candidates attended the Prestigious Style Awards where the wining most stylish male and female were announced.
